Articles
We are rounding off on the sub-topic “Business Strategy”. This is an exhaustive subject in business and is an important discourse in many business schools and concerns all serious-minded businesses. In this last part, we shall zero in on Strategic Thinking.
Category: SME toolkit Written by Bridget Olotu
We are rounding off on the sub-topic “Business Strategy”. This is an exhaustive subject in business and is an important discourse in many business schools and concerns all serious-minded businesses. In this last part, we shall zero in on Strategic Thinking.
We are continuing with the sub-title: Shades of Strategic Positioning for SMEs as part of building a successful business system. Apart from Growth, which we treated last week, other forms of strategic positioning for SMEs include the following:
Read more: HOW TO BUILD A SUCCESSFUL BUSINESS SYSTEM (VIII) Continue
Category: SME toolkit Written by Bridget Olotu
We are continuing with the sub-title: Shades of Strategic Positioning for SMEs as part of building a successful business system. Apart from Growth, which we treated last week, other forms of strategic positioning for SMEs include the following:
Now, we are still considering last week’s sub-title which is: Putting the role of strategy within the SME context. In designing your mission or mission statement, you must bear this in mind. While the vision statement tells one where the business is headed, the mission statement reveals what the business intends to do to get there. Although, it is arguable but we can safely say that vision is the strategy or strategic intent of the business and the mission is the tactics to achieve that strategy or strategic intent.
Category: SME toolkit Written by Bridget Olotu
Now, we are still considering last week’s sub-title which is: Putting the role of strategy within the SME context. In designing your mission or mission statement, you must bear this in mind. While the vision statement tells one where the business is headed, the mission statement reveals what the business intends to do to get there. Although, it is arguable but we can safely say that vision is the strategy or strategic intent of the business and the mission is the tactics to achieve that strategy or strategic intent.
In this edition, we shall be considering a sub-title: Shades of Strategic Positioning for SMEs. Today, competition in every type and sphere of business has continued on the ascendancy. Businesses have to face each other in competition for talents, customers, product innovations, market territories, suppliers, investors and profits, among other goals. It is apparent that business organisations that win consistently excel at preparation, planning, and execution. They know their situation, they know where they want to go, and they determine how best to go there. Maybe more importantly, these organisations have their finger on the pulse of the markets, customers, technologies, and other innovations that may change the rules of the game and the factors that may lead to success. And these dominant companies are willing to adjust their game plans accordingly. As I normally say, any business that fails to study its environment and to adapt to changing conditions is a casualty waiting to happen.
Category: SME toolkit Written by Bridget Olotu
In this edition, we shall be considering a sub-title: Shades of Strategic Positioning for SMEs. Today, competition in every type and sphere of business has continued on the ascendancy. Businesses have to face each other in competition for talents, customers, product innovations, market territories, suppliers, investors and profits, among other goals. It is apparent that business organisations that win consistently excel at preparation, planning, and execution. They know their situation, they know where they want to go, and they determine how best to go there. Maybe more importantly, these organisations have their finger on the pulse of the markets, customers, technologies, and other innovations that may change the rules of the game and the factors that may lead to success. And these dominant companies are willing to adjust their game plans accordingly. As I normally say, any business that fails to study its environment and to adapt to changing conditions is a casualty waiting to happen.
Now, you may be wondering, how do I commence strategy building in my SME operations? In this week’s edition, we shall be considering a sub-title: Putting the role of strategy within the SME context. In order not to leave the discussions made so far on this subject to mere abstraction, I will like for us to start looking at how to contextualise the role of strategy within the SME environment.
Category: SME toolkit Written by Bridget Olotu
Now, you may be wondering, how do I commence strategy building in my SME operations? In this week’s edition, we shall be considering a sub-title: Putting the role of strategy within the SME context. In order not to leave the discussions made so far on this subject to mere abstraction, I will like for us to start looking at how to contextualise the role of strategy within the SME environment.

