‘The fashion world has to be aware of pregnant women’

Category: Entertainment Published on Saturday, 09 January 2010 05:47 Written by Adie Vanessa Offiong Hits: 613

Please tell us briefly about yourself and what you do?

I am Nojeeb Oyeyemi Adamoh, the MD/CEO of Blossom Niche Resources Limited, an online advertisement, events, and branding company, which is also a sister firm to Blossom Niche Entertainment. We have done gunners for life party Jamz, Saturday Nite Fever and Laspotech end-of-the-year party in the past.

We have observed that pregnant women have been neglected in terms of fashion shows in Nigeria and this is why we fused up with Avada Couture to change the face of fashion and entertainment in Nigeria.

What is the idea behind having a contest for pregnant women?

This is as a result of our years of observation that ladies tend to believe that they lose their beauty when they are pregnant. We’re now using this event to tell them that they can be pregnant and beautiful.

And it is not a contest; it’s a fashion show where models will be dressed as pregnant women walking on the runway to show various ways that a pregnant woman can be dressed in a most unique fashion. It will involve three various dresses from casual, night and outing wears and the show will take place at Sheraton Hotels and Towers, Abuja on 9th May, 2010, which is Mothers’ Day.

What is the motivation and what do you expect to achieve in the end?

The motivation is the death of my beloved younger sister who died five years ago, which was four days after she delivered a baby. In the end, we intend to have an edutainment event, because it’s not just going to be a fashion show, but will also involve some NGOS who will talk about the various problems associated with pregnancy like maternal and neonatal deaths, cancer, HIV and AIDS, malaria and a tribute to mothers.

So at the end of the event, we intend to inform and educate all ladies that’ll be present, mothers-to-be and mothers about the various ways they can look beautiful and at the same time manage their pregnancy before and after delivery.

Does it worry you that some people may not agree to the idea of parading pregnant women? And how do you intend to sell/convince them that your idea is worth their time?

Well, I don’t think anybody will not like to attend, because it will be a blast being the first of its kind in Nigeria’s entertainment industry. So the event will speak for itself; mind you, it is not pregnant women on the runway but models dressed like pregnant women.

How are you going about sourcing for participants?

We don’t need to source for participants; it’s just like every other fashion show you know. People get their pass to go in and witness a life-changing experience.

What kind of outfits will be on parade and are they locally-produced apparels?

We intend to have African attires designed in a most decent way that a pregnant woman can wear; and yes, they’ll be locally-produced.

Is there an age or any form of restriction in regard to who participates?

We have no restriction whatsoever. As long as you are a lady and would one day like to be a mother, you are welcome.

How has the idea been perceived so far?

It has been overwhelming. People are anxious to see what it will be like, because many pregnant women are of the opinion that they lose their dress sense during pregnancy. They usually just want to put on loose clothes like booboos and kaftans.

So they are looking forward to ways in which they can still look chic and trendy in pregnancy. Even husbands are looking forward to it just like their wives are. The fashion world has to be aware of pregnant women.